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A little help makes a big difference.
We hear thousands of uplifting stories from our stores across Ireland about how our colleagues go above and beyond the call of duty to be helpful and friendly.
It's these stories that inspired our new TV campaign which shows how a colleague went the extra mile to reunite a lost toy with its best friend.
Lewis from Temple Street Children's University Hospital selects Cedric as the name for our Service Superstar teddy bear as seen in our new TV campaign.